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Lego Shop: Products & Services

The LEGO Group is engaged in the development of children's creativity through playing and learning. Based on the world-famous LEGO® brick, the company today provides toys, experiences and teaching materials for children in more than 130 countries. The LEGO Group has approximately 10,000 employees, and it is the world's third largest manufacturer of play materials.

Lego Shop: Company Background

The LEGO Group is a privately held company based in Billund, Denmark. The company is still owned by the Kirk Kristiansen family who founded it in 1932. Their head office is in Billund, Denmark but they have subsidiaries and branches throughout the world, and LEGO products are sold in more than 130 countries. The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder. The company has come a long way over the past almost 80 years - from a small carpenter’s workshop to a modern, global enterprise that is now, in terms of sales, the world’s fourth-largest manufacturer of toys.

Lego Shop: Customer Feedback & Reviews

No editorials were present about the Customer reviews for this website however were also not available. They have customer services which are currently answering emails within 48 hours and calls within 60 seconds except at peak times. reserves the right to review, modify and/or cancel LEGO Pick A Brick orders at any time. Lego Company will contact customer before the order is processed.

Lego Shop: Business Credibility & Trustworthiness

Lego Systems, Inc. is not Better Business Bureau Accredited. There have been twelve complaints closed with BBB in last 3 years, 7 closed in the last 12 months. The company has its own blog which it utilized to inform the clients. There are no accreditations, associations or certifications or awards directly listed in the company’s site aside from BBB.

Lego Shop: Website Popularity & Google Ranking

Sitetrail’s rating of is 41% with respect to its social media relations. Alexa gives it a rating of 21,440 with an Alexa traffic rank of 1,331. They have 14.41% search traffic and have a high impact on search queries. They currently have a Google traffic rank of 7 out of 10. The LEGO Group has Compete rank 549 with unique visitors 89,715.

Lego Shop: Social Media Presence

The site has its own blog which is updated weekly. They can also be found on Twitter, where they have 44,830 followers; and on Facebook with 63,614 likes and 2,104 talking about them. They did not turn up in other social networking sites when searched on the internet and neither did any other appear on their website.

Lego Shop: Website Security & Safety

On Google’s diagnostic page, the site is not listed as suspicious and no malicious software was found in the site in the last 90 days. Over the past 90 days, did not appear to function as an intermediary for the infection of any sites. The website itself however, does not provide any information on the security of their site.

Lego Shop: Pricing & Packages

The top seller products from are Large Green Baseplate with Price of $4.99, Epic Dragon Battle  with a price of $119.99 and Olivia’s Tree House  with price $19.99. Their prices are generally similar to other companies. The pricing of your LEGO order is determined by the country to which you are shipping. All pricing is in US dollars. is required by law to collect sales tax on shipments to those states where companies have a physical presence. Lego is in the normal price range group as compared to other similar sites.

Lego Shop: Shipping Rates & Policies

LEGO® orders can be shipped directly to customers or a friend/relative in North America and even to countries within Europe and Asia/Pacific.

About Customer Shipment

  • Items in stock ship the next business day (Monday through Friday excluding holidays).
  • Items not in stock ship as soon as they become available.
  • Regardless of the shipment method, customers will receive an order confirmation email that will advise customers of the estimated shipment date on customer order and of any backordered item.
Lego Shop: Payment Methods Accepted accepts Mastercard, Discover, Visa and American Express for payment. However, LEGO® Shop at Home does not accept purchase orders. Every orders, the we will authorize credit card at the time of buyer order. The credit card used for payment must be registered to the billing address in the order. The delivery address can be different from the billing address.At present, they do not display where they accept any other form of alternative payment methods.

Lego Shop: Returns, Refunds & Exchange Policy

The company offers a return policy. All returns or exchanges must be made within 90 days of receipt of buyer order and must be accompanied by a Return Authorization Number. Return address information can be found on the reverse side in packing slip or on a separate sheet included in buyer order. All refunds are made in the original payment method. For orders purchased by check or money order, a refund check will be made payable to the “Ordered By” name. Shipping and handling charges are non-refundable.

Lego Shop at Home: Product images & screenshots
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